In podcasting, you need to really believe in what you’re making, and be confident that you’re producing something that others will find value in. You have to be committed to the podcast’s quality and invest the time necessary to reap the results.
Consistent Content Matters
One challenge faced by podcasters is keeping up with demand and outputting quality content to maintain audience interest. Even if you are an expert in securing guests or mapping out your topics, is it enough to keep your audience coming back for more?
One thing’s for certain. Your content is the #1 make or break factor for the success of your podcast. You need to develop content with ingenuity, measure user engagement, listen to feedback, and craft future content accordingly. Showing your audience you care about what they want to know is a huge plus.
Co-Hosts Can Add Value to the Show
You can hire a company (like us!) to interview you about your business or you can reserve guests such as colleagues, co-workers, and influencers to join your podcast. The most important thing to consider when choosing guests is that they align with your brand’s mission. You want someone who your audience will resonate with and compliment your content. If you are hesitant about adding a new guest to the show each week or month, pick a regularly appearing co-host you know and trust to talk about what’s happening in your industry.
Filming 101
Don’t skimp on the quality audio or video equipment. You don’t have to break the bank to have nice lighting, a clear picture, and crisp audio. It’s going to make all the difference how your podcast sounds and looks across apps and social media.
If you want to start producing video immediately, here are two products you can buy on Amazon for under $200. They don’t require professional setup, just a good mobile device to accompany the filming.
All That Editing
Most podcasters don’t have the time or the knowledge of editing podcast audio and video for optimal presentation. Mistakes happen and you will encounter the need to edit footage out or add visuals, text, and other graphics onto your existing video. It’s not a task for novices using Windows Media Maker or Final Cut Pro X. Consider outsourcing production to a reliable marketing agency. Yes, we do offer podcast production here at Podcast Marketing!
Where to List Your Podcast
Every person has their podcast app preference, so when it comes to podcasting, spread your net far and wide. Disperse your podcast on programs like Apple Podcasts, Google Podcasts, Stitcher, Breaker, Spotify, and more.
Here’s a pro tip: We also recommend posting your podcast on Youtube! Although it can be tempting to do audio-only, video is in high demand. Your audience will love seeing you “in person.” Body language and presentation style creates an added layer of connection!
Final Thoughts
Video podcasting can be a fun way to engage your audience and create what we call web assets to spread across the internet. Now is the time to jump in and start filming!
If you are hesitant to plan your content and do the production, we can help. We offer full-scale video podcasting services that only require 1 hour of your time per month. Set up a free consult and let’s get started.
